Built for the complexity of high-trust sales organizations.
The nature of growth for consulting firms is long sales cycles tied to the cost of building trust and relationships. We believe a live webinar program is one of the highest-leverage growth channels that supports that unique selling environment.
What is Context?
We plan, build, and run webinar programs for consulting and advisory firms. We handle the whole thing: finding the right buyers, filling the room, running the event, and following up — letting our partners put their expertise in front of their market without building a team to do it.
We work with firms that sell complex, high-trust services, where one real conversation matters more than volume, and where the people worth getting in the room require a tight strategy from end-to-end.
Why I started Context.
I founded Context in March 2023 with a goal to help consulting firms solve complex growth challenges I knew were steep for the high-trust, relationship nature of the industry.
Having worked on growth initiatives for hundreds of small businesses, household brands, and most recently as a marketing director of a boutique consulting firm targeting enterprise clients, I created Context with a perspective of where the marketing gaps exist in sales-led companies.
I first discovered the power of live events when I was running the firm’s in-person event program to support the firm’s sales team. I experienced the leverage of being seen, establishing credibility, and sharing our point of view in front of an engaged audience.
I also learned that getting better results comes from aligning the strategic plan, event promotion, and follow-up that motivates attendees to take action.
I knew the capabilities required to do events well are rarely available on the growth teams inside these firms. Events require expertise from marketing, technology, event production, sales enablement, project management, data analytics, and operations.
I started Context to build that channel for other firms so they don’t have to piece it together themselves.
What we believe.
Events are a permission channel.
If you have something worth teaching and your buyers are facing a real problem with it, an event gives them a path to opt in. That matters more every year, as buyers grow more skeptical of cold outbound and AI-generated noise. A live event is a chance to be genuinely human and earn trust that’s getting harder to earn, and it gives your market permission to keep hearing from you long after the event ends.
A live event earns trust faster than anything else.
It’s the rare place the right buyers watch you think, feel your judgment, and experience your expertise live. What usually takes months of touches and relationship-building, a good event can achieve in a fraction of the time.
A webinar isn’t just an event, it’s a channel that compounds.
Every event you run grows your audience of opted-in, engaged contacts who signed up to hear your perspective. When you build a system around it with audience targeting, a clear message, research and enrichment, a logical next step, and coordinated follow-up, it creates valuable assets you own and prospects you can reach again, compounding every time you run it.
We’re honest about what we can’t promise.
We guarantee the work we control — the systems we build, the contacts we register, the data we collect and enrich, the follow-up communication. What we can’t own are specific revenue or meeting outcomes. Complex sales are a function of many variables across your service, your offer, your processes, and your sales team. We’re honest about this so we can work together with shared expectations and goals.
Want to find out if we can help you?
Tell us about your firm.
Send us some information about your situation and we’ll get back with a quick read on whether this is a fit. If it is, we’ll find a time to meet.