How It Works

Launch a promotion strategy to engage and activate valuable customer segments for more leads, meetings, and opportunities.

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B2B Promotions Strategy

A proven approach to driving short-term results for long-term growth.

6. Conversion Rate Optimization (CRO)

Clear data helps you understand what’s working and what’s not. But the real challenge is knowing how to use your data to make smarter choices for better, faster results.

1. Core Services

Promotions should naturally ladder-up to your core services. Start with a deep understanding of what your customers really want so you can clearly communicate what they need.

5. Sales Follow Up

Consistently follow up with leads to create opportunities to meet, ask questions, and better understand your services.

Your Expertise & Authority

Everything we do is centered on positioning you as a leading authority, leveraging your unique expertise and insights to build credibility and trust with your audience.

2. Limited Time Offers (LTOs)

Launch a strategy to quickly create excitement for your services that otherwise wouldn’t exist. Drive large amounts of traffic with promotions so you can sell leads on the value of your core services.

4. Email Newsletter

Not every lead will become a customer right away. Email newsletters are an effective, low-cost way to increase touchpoints and remind leads why they should care.

3. Promotions

Successful promotions need all the elements of good marketing - headlines that get attention, copy that holds attention, graphics that resonate, and a seamless customer experience.

Our Committment

If we don't generate qualified leads in 30 days, we work for free.

Your Goal

Promotions Strategy
Determine audiences to target and activate, relevant offers to promote, and distribution channels.

Promotion Calendar
Outline annual promotions to ensure consistent market presence and business activity alignment.

Activation
Execute promotion strategy across channels with compelling messaging and creative.

Follow-Through
Follow-up with leads to increase opportunities to move acquired attention forward in the sales cycle.

Optimization
Analyze performance and fine-tune audiences and campaigns for continuous improvement.

Flexible Options to Fit Your Needs

Every business is unique. We don't believe in one-size-fits-all services.

Planning & Strategy
Includes
Marketing Audit
Promotions Strategy
Customer Journey Planning
Detailed Setup Support
Promotions Calendar
Fully Managed
Includes
Promotions Strategy
Promotions Calendar
Copywriting and Graphics
Full-service Execution
Analytics and Reporting
Project Based
Includes
Project strategy
Custom deliverables
Marketing specialist support
Technology integrations
Analytics and Insights

Free B2B Promotion Planning Template

Everything you need to plan, launch, and manage your promotions strategy. Includes:

- KPI Benchmark & Goal Scorecard
- Offer Strategy Framework
- Promotion Strategy Template
- Upsell Strategy Template
- 3 Messaging Frameworks
- LinkedIn Ads Checklist
- Promotions Calendar Template

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