How It Works

Launch a focused multi-channel strategy to generate more leads, meetings, and sales opportunities with consistency

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The Core 6 Framework

A proven approach to generating sales for B2B services

6. Conversion Rate Optimization (CRO)

Clear data helps you understand what’s working and what’s not. The real challenge is knowing how to use your data to make smarter choices for better, faster results.

1. Core Services

Marketing must bridge the gap between cold audiences and sales conversations. Start with a deep understanding of what your customers really want so you can clearly communicate what they need.

5. Sales Follow Up

Consistently follow up with leads to increase opportunities to meet, answer questions, and build relationships.

Your Expertise & Authority

Everything we do is centered on positioning you as a leading authority, leveraging your unique expertise and insights to build credibility and trust with your audience.

2. Self-Serve Offers

Lean into prospects' preference for independent research. Offer self-serve solutions that help your prospects solve problems so you can get the conversation started.

4. Email Newsletter

Not every lead becomes a customer right away. Email newsletters are an effective, low-cost way to increase touchpoints, activate promotions, and reinforce your expertise.

3. Activations

Execute strategically planned marketing campaigns to build momentum across the year. You need to activate your initiatives with headlines that get attention, copy that paints a picture, graphics that resonate, and a seamless customer experience.